This Longwoods International study, commissioned by the US Travel Association, presents two compelling case studies on how travel marketing has had significant impact on the economies of Michigan and Philadelphia. Click HERE for the PDF.  

The State of Washington recently launched a campaign encouraging residents to invite friends and relatives for a visit. The rationale: If every household succeeded in luring just one visitor, the resulting tourist spending would create 21,000 jobs. Dean Runyan developed the formula. Click HERE to download the PDF.

   

A fascinating look into the impact of a vibrant visitor economy on property (and other) taxes...showcasing how even more vital tourism is to a community than previously thought. Compiled by the Greater Phoenix CVB and published by the Destination & Travel Foundation, this is must read stuff for any DMO pro that is attempting the communicate the value of visitors. Click HERE to download the PDF.  

From USDM's Leah Woolford, click here to download the pdf in which she channels concepts from the DMAI Futures Study and PhoCusWright's Destination Marketing study to challenge DMO leaders to be revolutionary.  

A Video Synopsis of the research into the perceptions of materialistic people by University of Colorado professors Meg Campbell (featured) and Leaf Van Boven that indicates that those that purchase experiences (rather than stuff) are more likeable.  Click HERE to view the Video.  

The desire to influence others is innate in all marketers. And, in this White Paper by Marsha Lindsay (Lindsay, Stone & Briggs), you'll get a glimpse into the consumer psychology required to engage and persuade in our digital, social and mobile world. Click HERE to download the PDF White Paper that emerged from the 2010 edition of Brandworks University.  

This website provides background data on the fight to return to a traditional school start date. If you are looking for talking points and case studies of States that have been successful in rolling their school starts back, you'll find lots of data. Click HERE to view the site.  

The 2008 study by Ball State University researchers found that, for every dollar of DMO promotion, state and local tax revenues increased $15. Click HERE to download the PDF. Thanks to Irving CVB CEO Maura Gast for the catch and Harrison County CVB CEO Jim Epperson for the link.  

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success. Click

HERE

to read the article.  

The 2010 PCMA/AMEX/Ypartnership Meeting Planner Intentions survey was designed to assess their near-term intentions with respect to planning and hosting off-site meetings and conventions. The primary objective of the survey was to understand and measure the impact of the current economic and media environment. Click HERE to be linked to the Executive Summary.