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The Future of Destination Marketing will depend upon a diversified revenue stream for the organizations that market their communities to the world. Here are some examples of how others are succeeding.....

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Funding Models
State Tourism Funding Analysis
This 2008 analysis from the Pennsylvania Office of Tourism identifies not just how much money is invested in tourism promotion, but what revenue sources are being utilized. Click HERE to download the PDF.  
The Illinois Funding Model
An analysis of the Illinois Funding Model for State Tourism Marketing, developed by the Wisconsin Department of Tourism. Click HERE to download the doc.  
The Tourism Business Improvement District
John Lambeth (Civitas) has been at the forefront of one of the most impactful new funding mechanisms for Destination Marketing in the U.S. While T-BIDs traditionally involve additional investment from hotels, the beauty in the design is that government can't misappropriate these funds (as they do with Room Tax revenues). John provides a basic overview of Tourism BIDs HERE...and the 5 Steps to forming a BID HERE.  
The Michigan DMO Assessment District Handbook
The Handbook that identifies the background behind and the process required to employ Michigan's unique Assessment District style of funding Destination Marketing Organizations. Click  HERE  to download the Handbook.  
Team San Jose Funding Model
The Powerpoint presentation that outlines how Team San Jose is funded. Click HERE to download the file.  
The Sonona Funding Model
A Powerpoint presentation outlining the funding model that has powered the growth of the Sonona CVB. Click HERE to download the file.  
The Ohio Model (Proposed)
The State of Ohio has put its Tourism Industry on notice that it will no longer fund tourism promotion from its General Fund. Click HERE to read the industry's response.  
The Missouri Model
This is the one that everyone is talking about. Click HERE to learn more.  
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