This chapter excerpt from Duane Knapp's The BrandPromise® provides a detailed outline of how to apply the BrandPromise methodology to communities and destinations. We thought it would be more interesting to apply the methodology to a different type of situation as opposed to the traditional corporate or product brand initiative. Click HERE to download the pdf.  

Thinking like a brand requires a different mindset, perspective and approach than just business as usual. The BrandPromise Commitment is the key to this different approach and is absolutely fundamental to creating, developing or enhancing a new or existing Genuine Brand.    

The Essentials for Successful Place Branding by Bill Baker of Total Destination Marketing. An excerpt from Chapter 4 Prepare to Start: Mobilize the Forces.  

The following terms and definitions are provided by Bill Baker of Total Destination Marketing to assist your understanding of some of the basic terms and concepts that you may encounter in destination branding.  

By Bill Baker of Total Destination Marketing, author of Destination Branding for Small Cities. Branding, although misunderstood at times, offers cities the key to enhancing their reputation as an attractive place to visit or do business. During these tough economic times, five of the central tenants of branding should be at the heart of the marketing programs of forward looking cities.  

by Bill Baker, Total Destination Marketing The recent recession is encouraging businesses to broaden their market focus and to offer new services in order to weather the storm. We understand this approach and endorse it – to a point.