"DMOs must be active advocates for the work of their organization and the power of tourism's economic impact on their local economy." Click HERE to read Greater Green Bay CVB's Brad Toll's CDME paper on Advocacy.  

Petoskey Area CVB CEO Peter Fitzsimmons shared with DMOpro the formulas and calculations that helped Michigan pass a Uniform School Start bill in 2005. Click HERE to download the PDF.  

The Tourism Federation of Wisconsin released this treatise in the fall of 2010 to communicate the value and impact of tourism to newly elected leadership throughout the State. And, TFW pulls no punches in this analysis of how the State has been forfeiting opportunities for years...and how it needs to step up to maximize its opportunities. Click here to download the PDF.  

For many years, tourism industry leaders have underscored the value of marketing by referencing studies that tracked a variety of statistics, such as Room and Sales Tax generation. But, what about visitor-generated primary and secondary property tax payments, as well as operating taxes? This study, commissioned by the Greater Phoenix CVB contains eye-opening statistics. Click HERE to download the PDF.

  

This is the Tool Kit from a consortium of industry associations to communicate the economic and productivity benefits of meeting face-to-face, rather than virtually. Click HERE to link to the site.  

Although there is a growing recognition within government and the community that business events make a broader contribution to the host destination than simply tourism benefits, the measures used to assess the value of business events still focus almost exclusively on tourism. This paper, from the Business Events Council of Australia, examines the broader value of business events and seeks to identify opportunities to leverage this value beyond the obvious economic benefits to the host destination." Click HERE to download the PDF.

  

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

This study by U.S. Travel Association and Oxford Economics USA, establishes the bottom-line value of business travel to the economy. Click HERE to learn more.  

Here's how Washington communicated the value and importance of Tourism to the economy of the State. Click HERE to download the PDF.  

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.