For many years, tourism industry leaders have underscored the value of marketing by referencing studies that tracked a variety of statistics, such as Room and Sales Tax generation. But, what about visitor-generated primary and secondary property tax payments, as well as operating taxes? This study, commissioned by the Greater Phoenix CVB contains eye-opening statistics. Click HERE to download the PDF.
Although there is a growing recognition within government and the community that business events make a broader contribution to the host destination than simply tourism benefits, the measures used to assess the value of business events still focus almost exclusively on tourism. This paper, from the Business Events Council of Australia, examines the broader value of business events and seeks to identify opportunities to leverage this value beyond the obvious economic benefits to the host destination." Click HERE to download the PDF.
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