One of the perennial challenges before DMOs is the determination of just who is the client, the customer or our industry partners...often played out in how group leads are handled. The Irving CVB’s Maura Gast was clear on who she thinks the customer is in her classic speech at DMAI/Las Vegas. So, it’s no surprise that her Bureau’s Lead Distribution Policy reflects that same philosophy. Click here to download the pdf.  

  

Here's the Ohio Division of Tourism's Crisis Communication Blueprint for its industry partners. It includes background information on how to lay the foundation for a crisis plan and some hints on handling the crisis once occurs. It also contains a wealth of material including hints for handling the media, drafting prepared statements and press releases and a very brief speakers training. Click HERE to download the PDF.  

Possibly the most comprehensive Crisis Communications Plan in the DMO world...and for good reason. Steven Perry and the New Orleans CVB learned a lot in the days, weeks and months after Hurricane Katrina. And, they share it in this outstanding document. Click HERE to download the PDF.