On Stage

DMOpro presents the top clips from Destination Marketing and Development Conferences around North America. Got video that you'd like to share from one of your conferences? Let us know in the Connect tab.

On Stage Presentations

Do DMOs Have a Responsibility to Market Locally?
Bill Geist (ZeitgeistConsulting.com) channels a concept from Purdue's Ed Morrison that suggests that a Destination Marketing Organization should market locally as well as externally. Clip from the 2011 STS Fall Meeting in New Orleans (11.11).

The Importance and Relevancy of Destination Marketing
Bill Geist (ZeitgeistConsulting.com) riffs on the importance of Destination Marketing and the Visitor Economy at the 2011 STS Fall Meeting in New Orleans (11.11)

The Future DMO
Roger Miles (Miles Media) offers his vision of what the Destination Marketing Organization of the future will look like at the 2011 STS Fall Meeting in New Orleans (11.11).

The Challenge Before Today's DMOs
Roger Miles (Miles Media) tosses the gauntlet in this challenge to Destination Marketing Organizations to realize that the traditional organizational model is broken...and threatens the industry. Captured at the 2011 STS Fall Meeting in New Orleans (...

The Miracle on 34th Street Approach to Destination Sales
Peoria Area CVB CEO Bob Marx channels a scene from "The Miracle on 34th Street" to suggest that "consultive" selling can often be the best approach when working with clients. Taken from the 2011 Upper Midwest CVB Conference in Brookfield WI (9.11)

SoMeT11Rodney
Rodney Payne (Think! Social Media) shares some of the cross platform integration his firm used for the Dallas CVB's 2011 Super Bowl Ticket Giveaway at the 2011 SoMeT Symposium in Tunica. (11.11)

Setting DMO Goals
Zeitgeist Consulting's Bill Geist shares his thoughts on establishing Staff and Board Goals at the 2011 Upper Midwest CVB Fall Conference in Brookfield WI.

The Problem with Executive Committees
Bill Geist, author of "Destination Leadership for Boards," shares his thoughts on Executive Committees...and their role in DMO Board Governance at the Upper Midwest CVB Fall Conference in Brookfield WI (9.11).

Customizing Your Approach
Peoria Area CVB CEO Bob Marx shares his thoughts on how customizing your approach to clients allows DMOs to stand out among the competition at the Upper Midwest CVB Fall Conference in Brookfield WI (9.11).

Communicating the ROI of Social Media to a DMO CEO
Bill Geist (Zeitgeist Consulting) shares suggestions of how to communicate the ROI of Social Media to the CEOs and Boards of Destination Marketing Organizations at the SoMeT Symposium in Tunica (11.11).

Lessons Learned in Developing a Viral Video
John Groh (CEO of the Rockford Area CVB) shares the lessons learned in creating the sensationally viral "Hideaway in Rockford" campaign at the SoMeT Symposium in Tunica (11.11).

The Importance of Audio in Destination Videos
Brian Matson (Fargo-Moorhead CVB) breaks the rules by sharing how Audio makes a Video at the SoMeT Symposium in Tunica (11.11).

3 Tips for Creating Killer Destination Videos
Brian Matson (Fargo-Moorhead CVB) shares three killer concepts for how Destination Marketing Pros cab produce compelling videos content at the SoMeT Symposium in Tunica (11.11).

Communicating Social Media ROI to CEOs and Boards
Bill Geist (Zeitgeist Consulting) shares ideas of how Social Media Pros can communicate ROI to their doubting CEOs at the SoMeT Symposium in Tunica (11.11).

On Formatting Online Content for Mobile
Roll's Sara Santiago reveals the truth about what your online content looks like on most mobile devices. Taken from the Upper Midwest CVB Fall Conference in Brookfield WI (September 2011).

Cole's Rules of Politics
Veteran DMO CEO Cole Carley (Fargo-Moorhead CVB) shares his four "Rules of Politics" at the Upper Midwest CVB Fall Conference in Brookfield WI (September 2011).

Maximizing Board Meetings & Decision-Making
Fargo-Moorhead CVB CEO Cole Carley shares a strategy for maximizing Board Decision-Making at the Upper Midwest CVB Fall Conference in Brookfield WI (September 2011).

On DMO CEO Leadership
Veteran DMO CEO Cole Carley (Fargo-Moorhead CVB) shares some of his thoughts on Organizational Leadership and Board Relations at the Upper Midwest CVB Fall Conference in Brookfield WI (September 2011).

Developing DMO Relevancy Through Social Media
Roll's Sara Santiago connects the dots between the way her Dad (who always had "a guy for that") built social networks and how DMO's can become more relevant through Social Media. Captured at the Upper Midwest CVB Fall Conference 2011 in Brookfield W...

On Putting Consumers First
Lake Havasu CVB CEO Doug Traub challenges DMOs to put the consumer first...or risk irelevence at DMAI '11 / New Orleans. For the Full Audio Session www.softconference.com/dmai

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