On Air

From 2003 to 2008, DMOU (Destination Marketing Organization University) featured the best and the brightest voices in the Destination Marketing field, sharing innovative strategies and tactics. We're beginning to edit these long-form interviews down into clips that make sense for today's DMOpros. Here are a few of our favorites...with more to come.

Management

Click here to download Non-Profit Guru Ed McMillan with a great way to improve and simplify the budgeting process.

Click here to download Vancouver’s Rick Antonson discusses the need to preserve the culture of a destination.

Click here to download Iowa City/Coralville CVB CEO Josh Schamberger on how they developed a presence in the largest shopping mall in the state.

Click here to download Zeitgeist's Bill Geist on the process to recruit the best and the brightest to your Board.

Marketing

Click here to download Alabama Gulf Coast CVB’s Mike Foster on what New York City did right in its communication strategy in the hours after 9/11.

Click here to download NextGeneration’s Rebecca Ryan on communicating event information in a way that young professionals consume data.

Click here to download PR pro Dan Janal on why targeting the perfect media outlets beats mass mailings every time.

Click here to download Tourism Victoria’s Melissa McLean and former Mt. Pleasant MI CVB CEO Carol Emmendorfer on why Packages don’t need to include Discounts.

Sales

Click here to download Raleigh CVB CEO Denny Edwards on the difference between FAMs and Site Inspections.

Click here to download Sales Trainer Wendy Weiss on why Cold Calling works in today’s environment.

Click here to download Fort Wayne's Dan O’Connell on making the meeting planner and assn leadership know how much your destination values them.

Click here to download Sales Trainer Christine McMahon on listening for the insider information that most clients unknowingly offer in a conversation that helps you provide the solution they need.

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